What is our business?
– Vision
– Mission
How do we do business?
– values to behaviors
– beliefs
– principles
What do we want to be market leaders in?
– product leadership
– operational excellence
– customer intimacy
What is our current reality?
– environmental scan
– systemic overview
– swot analysis
– identify our ‘critical success factors’
What do we want to accomplish?
– set goals
How can we get there?
– objectives
– strategies
– action plans
How do we know when we’ve arrived?
– benchmarks
– analysis
– key performance indicators
