To allow a team to creatively generate a large number of ideas / issues and then organize and summarize natural groupings among them to understand the essence of a problem and breakthrough solutions.
To allow a team to systematically identify, analyze, and classify the cause and effect relationships that exist among all critical issues so that key drivers or outcomes can become the heart of an effective solution.
To visually show in one graphic, the size of the gaps among a number of both current organization performance areas and ideal performance areas.